Product development benchmarking versus customer focus in applications of quality function deployment
نویسندگان
چکیده
منابع مشابه
Product Development Benchmarking Versus Customer Focus in Applications of Quality Function Deployment
The study explores the tradeoff between efforts to benchmark on product-development practices and be customer focused in the implementation of a quality-improvement method. The results of a survey of thirtythree firms' experience with quality function deployment (QFD) reveal that benchmarking on how competitors, peers, or role models develop products facilitates process improvement but hinders ...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 1994
ISSN: 0923-0645,1573-059X
DOI: 10.1007/bf00994101